Inclusive New Brand Defines Premium Property Rental in St Andrews

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Inclusive New Brand Defines Premium Property Rental in St Andrews


When 55Rent incorporated in 2021 we were too busy focussing on the-here-and-now to give much thought to where the business would be 3 years later! During that time, we evolved rapidly into the leading provider of superior and exceptional long-term rental properties in the-home-of-golf. Based on the same key philosophies that drove success for our sister company, Latitude55, in the short-lets market, 55Rent is now the fastest growing long-term letting agent in St Andrews.

Since 2019, when Latitude55 launched, the distinctive white on purple '55' logo, common to both businesses, has come to define the premium letting space in St Andrews.

Today, to ensure our brand values are clear to all clients, tenants, guests and partners, regardless of the specific rental model or service, we are launching the new all-encompassing brand, 55StAndrews™. The new brand combines the core values of our existing '55' businesses with the iconic location name that is “St Andrews”, and allows future additions to the '55' family to be recognised as best-in-class from the outset.

Neil Jarvie, Co-Founder & Director at 55Rent and Founder & Managing Director/CEO at Latitude55 commented, “associating the existing 55 businesses directly with our internationally recognised hometown name is a logical step in the communication of our core values and in driving our future marketing strategies. It dawned on me that whilst I have long recommended suppliers and partners incorporate the blue-chip name of 'St Andrews' into their brand where possible, we hadn’t yet!”. Jarvie concluded, “we are introducing the 55StAndrews™ brand immediately, with sign writing on our new commercial vehicle fleet and through our online presence. Perfect timing ahead of what we expect to be another record year for our growing family of '55' businesses!”

55Rent is the fastest growing long-term letting agent in St Andrews. If you're a landlord with a superior property looking to maximise yield on the long-term letting market, or a potential tenant looking for an exceptional rental property supported by world-class service, we look forward to hearing from you.

Latitude55 is the only Tier-1 Airbnb Superhost and the #1 provider of superior & exceptional short let properties in the-home-of-golf. If you have a premium property and are looking to maximise yield on the short-let market, discover more at www.latitude55.co.uk

 


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